iTnews
  • Home
  • News
  • Technology
  • Storage

Microsoft takes on VMware

By Iain Thomson
Jan 23 2008 3:21PM
Follow google news

Redmond attacks virtualisation market.

Microsoft takes on VMware
Microsoft will unveil a major new push into the virtualisation market today, going head to head with VMware.

The company released a flurry of announcements this morning intended to lay the groundwork for the attack.

These include the acquisition of virtualised applications enhancer Calista, a new deal with Citrix over support for Microsoft Windows Server 2008 and Windows Server 2008 Hyper-V, and a change to the licensing terms of Vista.

"Very few customers are able to reap the benefits of virtualisation today," said Bob Muglia, senior vice present of the Server and Tools Business at Microsoft.

"We estimate that fewer than five per cent of companies are using virtualisation technology because it is simply too cost-prohibitive and complex.

"Our approach is one of the most comprehensive in the market today, and one of the most economical. This combination brings a big strategic advantage and cost savings to customers."

Analysts believe that Microsoft is gearing up for a similar battle over the virtualisation market as it fought 10 years ago in the browser space, when it crushed Netscape by offering Internet Explorer for free.

Under the deals announced today Microsoft has paid an undisclosed sum for Calista, which produces software that speeds up applications and 3D functions in a virtualised environment. Microsoft will integrate the software into future virtualisation releases.

The company has also expanded its existing relationship with Citrix, which is developing tools to ensure greater interoperability with Windows Server 2008 a nd Windows Server 2008 Hyper-V.

"Extending our innovations to Windows Server 2008 and Windows Server 2008 Hyper-V enables us to deliver the industry's broadest virtualisation infrastructure that leverages the Windows platform," said Mark Templeton, president of Citrix Systems.

"The data centre is rapidly becoming the head-end for delivering applications and desktops from a dynamic server infrastructure.

"Providing expanded choice and powerful solutions for desktop, application and server virtualisation demonstrates Citrix's leadership and our shared vision with Microsoft."

Microsoft has also announced changes to the terms and conditions for consumer versions of Windows Vista so that they can be deployed on virtual systems.

The software giant has also cut the price of Windows Vista Enterprise Centralized Desktop by two thirds.

"This move is good for Microsoft customers," said Ben Rudolph, director of corporate communications at virtualisation firm SWsoft.

"It gives them more deployment and testing flexibility because they now have easy access to all versions of Vista."

VMware seemed unperturbed by Microsoft's announcements. "What we have been developing over the past seven years is what Microsoft is just starting to think about," said Raghu Raghuram, vice president of products and solutions at VMware.

Add iTnews as your trusted source

Add iTnews As Your Trusted Source Add iTnews As Your Trusted Source
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:
microsoftonstoragetakesvmware

Related Articles

  • Government data sharing law falls flat Government data sharing law falls flat
  • APRA to modernise data stack with Databricks on Azure APRA to modernise data stack with Databricks on Azure
  • CASA exploring AI for digital asset operations CASA exploring AI for digital asset operations
  • In Pictures: NEXTDC & Vocus AI infrastructure roundtable in Melbourne In Pictures: NEXTDC & Vocus AI infrastructure roundtable in Melbourne
Join our WhatsApp Channel

Partner Content

Agile isn’t the problem: why projects still fail, and what’s missing
Partner Content Agile isn’t the problem: why projects still fail, and what’s missing
Take control of your connectivity with Telstra’s Adaptive Networks Centre
Partner Content Take control of your connectivity with Telstra’s Adaptive Networks Centre
CommBank creates opportunities for technologists to upskill  with frontier AI companies
Partner Content CommBank creates opportunities for technologists to upskill with frontier AI companies
From test case to control tower: How DXC and ServiceNow are governing enterprise AI at scale
Promoted Content From test case to control tower: How DXC and ServiceNow are governing enterprise AI at scale

Sponsored Whitepapers

Are Australian organisations as cyber-ready as they think?
Are Australian organisations as cyber-ready as they think?
Are New Zealand organisations as cyber-ready as they think?
Are New Zealand organisations as cyber-ready as they think?
From visibility to execution:  Fixing the SaaS management gap
From visibility to execution: Fixing the SaaS management gap
When cyber risk has no clear owner: A practical guide for senior Australian business leaders
When cyber risk has no clear owner: A practical guide for senior Australian business leaders
Agile in the AI Era: why projects still fail
Agile in the AI Era: why projects still fail

Events

  • iTnews State of Security Breakfast iTnews State of Security Breakfast
  • iTnews State of Data & AI Breakfast iTnews State of Data & AI Breakfast
  • Forrester's AI Forum Sydney Forrester's AI Forum Sydney
  • The 2026 iAwards The 2026 iAwards
  • Security Exhibition & Conference Security Exhibition & Conference
Share on Facebook Share on LinkedIn Share on Whatsapp Email A Friend

Most Read Articles

All-flash storage slowly making its mark on Aussie enterprise

All-flash storage slowly making its mark on Aussie enterprise

NSW govt data centre goes down after power outage

NSW govt data centre goes down after power outage

ATO to match data for early access super scheme, JobKeeper crackdown

ATO to match data for early access super scheme, JobKeeper crackdown

Alienated from your own data? You’re not alone

Alienated from your own data? You’re not alone

techpartner.news logo
Sydney-based AI-cloud waste startup raises $3m
Sydney-based AI-cloud waste startup raises $3m
Brennan uses NiCE to modernise its contact centre
Brennan uses NiCE to modernise its contact centre
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Interactive introduces private cloud platform
Interactive introduces private cloud platform
Digital61 expands cybersecurity portfolio
Digital61 expands cybersecurity portfolio
All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's Privacy Policy and Terms & Conditions.